PLANNING A FLAWLESS NEW PRODUCT LAUNCH

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With still ongoing or after already completed initiatives on securing reimbursement in any of the European Markets sectorial healthcare environment, the appropriate moment of launching your product in the market must be considered. The key strategic decision about the legal construct of a product distribution or even funding of a legal entity for a local organization must be made.

Another perspective for assessing the local market – beyond its potential for health care – is required. Now structural, the health care related infrastructure especially, demographic, logistical and finally management and personnel questions must be answered and merged with your product’s specific application and service requirements.

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Your business plan, which then is built on our pre-commercialization market assessment moves into the final phase and therefore needs reliable facts to build the comprehensive and solid base for your investment into the target market, which finally is fundament for the creation of the return on all your prior efforts.

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Unlike other consultants, FMS MedTech Consulting doesn’t end its collaboration with its clients at this conceptual endpoint. At FMS MedTech Consulting, we work closely with our for many years established Network of business Partners with second to none business experience, especially in leadership, management and operational execution of marketing and sales functions for world-class medical device companies. We bring this to the table for you, for purposes of “testing the water” for your product before a final commercialization decision and the investment for it is made. In fact, we also offer with our associated Consulting partner Kalms Consulting interim management and product distribution capabilities after the launch for bridging your activities until your enterprise is operating self-sufficient and successfully in the market.